{"id":1748,"date":"2024-10-14T07:41:57","date_gmt":"2024-10-14T07:41:57","guid":{"rendered":"https:\/\/maidencomunica.com\/?p=1748"},"modified":"2024-10-28T10:24:16","modified_gmt":"2024-10-28T10:24:16","slug":"4-claus-marqueting-influencers","status":"publish","type":"post","link":"https:\/\/maidencomunica.com\/ca\/4-claus-marqueting-influencers\/","title":{"rendered":"4 claus per treure el m\u00e0xim profit del m\u00e0rqueting d’influencers"},"content":{"rendered":"

D<\/span>es de la seva aparici\u00f3 als anys 2000 amb el fenomen del “blogging”, el m\u00e0rqueting d’influencers ha evolucionat constantment, adaptant-se a noves tend\u00e8ncies i necessitats del mercat. Encara que tradicionalment s’ha valorat el nombre de seguidors, avui dia les marques estan canviant el seu enfocament cap a estrat\u00e8gies m\u00e9s efectives que prioritzen la qualitat de les interaccions<\/b> i per tant, l’impacte real en l’audi\u00e8ncia. A continuaci\u00f3, et presentem quatre tend\u00e8ncies clau que estan definint el rumb del m\u00e0rqueting d’influencers en l’actualitat.<\/p>\n

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\u00a0<\/b><\/p>\n

1. M\u00e9s seguidors no sempre significa m\u00e9s impacte<\/b><\/p>\n

Un dels errors m\u00e9s comuns en treballar amb influencers \u00e9s centrar-se exclusivament en el nombre de seguidors. Tot i que una gran audi\u00e8ncia pot semblar atractiva, no garanteix un major impacte o conversi\u00f3. Cada vegada \u00e9s m\u00e9s evident que altres m\u00e8triques, com l\u2019engagement, la interacci\u00f3 i les accions concretes que prenen els seguidors, s\u00f3n molt m\u00e9s valuoses per avaluar l’\u00e8xit d’una campanya.<\/b><\/p>\n

Per tant, \u00e9s important no nom\u00e9s analitzar quants seguidors t\u00e9 un influencer, sin\u00f3 tamb\u00e9 com interactuen amb el seu contingut i com d’alineats estan amb la proposta de la marca.<\/p>\n

2. L’auge dels Micro i Nano influencers<\/b><\/p>\n

Els micro i nano influencers, aquells amb menys de 50.000 i 10.000 seguidors respectivament, estan guanyant terreny en el m\u00f3n del m\u00e0rqueting d’influencers. Tot i tenir una audi\u00e8ncia m\u00e9s petita, solen generar taxes de participaci\u00f3 considerablement m\u00e9s altes<\/b> que els influencers amb milions de seguidors. Aix\u00f2 es deu al fet que les seves comunitats s\u00f3n m\u00e9s properes, fidels i estan millor segmentades en funci\u00f3 d’interessos espec\u00edfics.<\/p>\n

El contingut que comparteixen aquests influencers \u00e9s percebut com a m\u00e9s aut\u00e8ntic i fiable, ja que mantenen una relaci\u00f3 m\u00e9s estreta amb els seus seguidors. A m\u00e9s, les marques que col\u00b7laboren amb micro i nano influencers poden maximitzar els seus pressupostos, ja que les tarifes s\u00f3n m\u00e9s accessibles en comparaci\u00f3 amb els influencers de gran abast.<\/p>\n

3. La professionalitzaci\u00f3 dels influencers i l’auge dels perfils prescriptors<\/b><\/p>\n

La professionalitzaci\u00f3 del m\u00e0rqueting d’influencers ha donat lloc a una nova categoria de creadors de contingut: els perfils prescriptors. Es tracta d’influencers que no nom\u00e9s generen contingut atractiu, sin\u00f3 que tamb\u00e9 s\u00f3n experts en camps espec\u00edfics com la salut, el benestar, el dret, les finances o l’educaci\u00f3. Aquests influencers aporten credibilitat i valor addicional a les seves recomanacions<\/b> gr\u00e0cies a la seva formaci\u00f3 acad\u00e8mica o experi\u00e8ncia professional.<\/p>\n

4. El m\u00e0rqueting basat en valors: un enfocament cap a l’autenticitat<\/b><\/p>\n

Una tend\u00e8ncia cada vegada m\u00e9s rellevant \u00e9s el m\u00e0rqueting basat en valors. Les marques busquen associar-se amb influencers que no nom\u00e9s promocionin productes, sin\u00f3 que tamb\u00e9 representin causes o valors que ressonin amb la missi\u00f3 de l’empresa<\/b>. L’autenticitat i la transpar\u00e8ncia s\u00f3n aspectes fonamentals en aquestes col\u00b7laboracions, ja que els consumidors es tornen m\u00e9s cr\u00edtics amb el contingut patrocinat que no s’alinea amb les creences o la identitat de l’influencer.<\/p>\n

Si est\u00e0s interessat en aplicar \u00a0l’estrat\u00e8gia del m\u00e0rqueting d’influencers a la teva marca o en vols assessorament sense comprom\u00eds, contacta’ns<\/a>!<\/p>\n<\/div>

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